Adam is the Global Trading CTO at Entain, where he leads the technology behind some of the world's most sophisticated sports betting and trading platforms. With more than two decades of experience across Telco, Fintech, Cloud and Gaming, he specializes in high-frequency data science and low latency massive scale engineering. At Entain, he oversees the sub-second processing of millions of transactions for iconic brands like Ladbrokes, Coral, BWIN and BetMGM, Adam is a firm believer empowering engineering cultures, with autonomy, ensuring teams can innovate and excel under the unique, high-velocity pressure of 24/7 global sports.